Ellie Barch, PsyD Branding

Problem:

Ellie wanted a brand that would convey her belief in finding beauty in accepting without judgment, to help her clients heal and find their strength in the face of adversity.

Solution:

Ellie is inspired by the resiliency of nature and how that reflects on life as a whole. Since she is from the Shenandoah Valley of the Blue Ridge Mountains in Virginia, she wanted the beauty of a sunset in those hills in her branding to convey the resiliency of nature and her clients.

A full branding was done, along with one piece of collateral. On the moodboard and provided to her was a logo, alternate logo, 2 submarks, along with colors, fonts, and the photos used as inspiration in doing her brand. Final files all sent to Ellie included png, jpg and ai files in RGB and CMYK of all logos and submarks, a PDF of the moodboard, letterhead design in a Word template, and a File Format Use Guide in a PDF. Ellie didn’t know yet how she was going to do her site, so the guide, ai files and moodboard were given to help her with that if it was not I assisting.

Details

When: 2020-2021
Design: Allison Crompton Design Studio
Creative Direction: Allison Crompton Design Studio