IFEEDER Brand Redesign

Problem:

IFEEDER’s logo did not reflect what the foundation was, so they wanted it redone in time to set the tone for the new site and their more enhanced stance.

Solution:

I was able to better reflect the research and education that’s at the center of the foundation’s work in the new logo. Working with the marketing team, we completed the new brand including logo, a formal guide, and a few new marketing items.

As the only designer with limited time and working on the AFIA site at the time, I led our team’s group that worked with a design agency in DC on the new IFEEDER site. I also edited it in WordPress after launch of the new site, ifeeder.org.

Today they have not only an executive director just for the foundation, but a development and operations specialist as well.

Details

When: 2015-2017
Design: Allison Crompton
Creative Direction: Allison Crompton