Allison Crompton Design Studio Brand Redesign

Problem:

As one of the first interactions people have with a company, I needed my brand identity to make a solid first impression and show the depth and quality that I will deliver.

Solution:

An arrow can only be shot forward by being pulled back, so when life has presented difficulties to me it then launches me into something great. I just keep focus and keep aiming. The colors, calligraphy, arrow and pen tool all reflect me and my life — Dedicated. Driven. Design.

After completion of the logo, I made sure I had a full version in white also, carried the full brand into my resume, and created a WordPress website.

Details

When: 2020
Design: Allison Crompton
Creative Direction: Allison Crompton